Advantages & Disadvantages of Traditional and Online Marketing

By Ken Dirkzwager - June 22, 2016

Traditional Marketing

Advantages

Reach: You can reach a group of specific consumers that do not necessarily utilize internet browsing.

Face to Face Contact: Personalized marketing is considered to be one of the best strategies and the most efficient method to gain recognition as a brand and product.

Tangible Offers: Traditional Marketing offers tangibility- this refers to ads or products that clients could come to contact in during their free time, like a newspaper ad for example.

Product Testing: Depending on the product, traditional marketing can offer product testing and through this method, prove its quality.

Disadvantages

Expensive: Purchasing television, radio, or printed ads tends to be pricey for both small and mid-sized businesses.

Inefficiency: Unalike Online Marketing, it is quite difficult to measure the conversion rate of your ads through traditional marketing, which makes it difficult to have a good understanding of the efficiency of your ads and the results they offer.

Forced Strategy: This type of marketing strategy is known to be a forced method of selling a product, since the consumer is not necessarily seeking your product in the first place.

Online Marketing

Online Marketing is divided into three fundamental aspects which are online presence, traffic attraction, and traffic conversion. Online presence is established through social media and a website which will provide a professional profile and at the same time give your potential customer confidence in your services. Traffic attraction is done through mediums of publicity like Google or through Local SEO strategies, and through these strategies you achieve conversion. In contrary to traditional marketing, Google publicity or Local SEO captures the attention of consumers who are actually searching for your service or product.

Advantages

Cost Efficient: Traditional Marketing is a lot more expensive than Online Marketing

Efficiency in Results: With Online Marketing you can switch your marketing strategy based on the results obtained. Online marketing allows for you to view exact results such as: Number of page visits, time your page was visited, call tracking, and even footage of what the consumer did while visiting your site and all to analyze whre the interest of the consumer was captured or lost.

Specific Marketing: Online Marketing can be precise in selling to a particular group of clients. You can direct your marketing strategies to specific counties, states, and even zip codes.

Social: The number one way to socialize in today’s society is through social media. With online marketing you have the advantage of socializing with groups or individuals.

Competition: Differing from traditional marketing, online marketing can compete with big businesses and even popular brands.

Disadvantages

Time: Online Marketing can be quite complex and which is why it demands time and dedication. For the realization of content, posts, and the overall administration of the page, one must dedicate some time. Of course, this disadvantage could be eliminated with professional assistance like the one we offer at Elite Online Media.

Trust: Inevitably, some page visitors always have doubts about certain services and products but the good news is that this advantage can also be eliminated through placing testimonials on your page, credentials, certificates, having a portfolio, and more.

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