By Ricardo Pérez - November 08, 2021
Don't know what types of videos you can create to vary from what your business usually does?
We know that it can be difficult to create videos that reflect the professionalism of your company and, at the same time, are outside of what is normally seen in the market.
In the previous blog, we discussed some tips that can help you in the process of creating eye-catching videos that capture the attention of your target market. This time we want to suggest some types of videos that are effective in the market, and that can help you promote your home improvement services in a creative way and without losing the essence of your brand.
Corporate videos are a great way to show valuable information about your company. Some of the things you can show in the video are:
- Your company's values
- Who you are and what you do
- Your value proposition and how you solve your customers' needs.
- Products or services
- How they can contact you
This type of video is the most common and helps to reflect professionalism and corporate identity. We recommend you use professional clothing, simple to understand language and choose the right person to appear in the video since they will represent your company.
Tik Toks are revolutionizing social media nowadays. Studies show that Tik Tok has around 800 million active users, which represents an excellent opportunity to get your business content to the right people.
Tik Toks allow you to add that creative touch to your videos without losing professionalism.
Try to use music, choreography, and vocabulary that doesn't damage your brand's image. Make sure that you create content that reflects the identity of your business and what needs you solve for consumers.
This platform is ideal if you want your business to convey friendliness and a cheerful personality.
Testimonial videos are a good alternative if your goal is to convey credibility and trust of your business to your target market. Testimonial videos allow you to show previous customers' reviews, opinions, and experiences using your products or services to new prospects or customers.
What a better way to ensure a purchase than through a video of someone else recommending your products?
To get testimonials from your previous customers, make sure you build relationships with them; think about it, would you feel comfortable that someone you barely know asked for a video speaking well of them? Probably not. The same way it works with your customers, make sure you create long-lasting relationships with them.
If your business plans to launch a new product or promotion, promotional videos will be suitable for you. Try not to mention the price too soon; otherwise, you might intimidate your potential customers and end up losing potential sales.
Instead, try to mention the needs that your product or service solves. With this, you will make your prospects feel identified, and you will touch their conscious or unconscious needs. For example, to get the prospect's attention, you could say in your video, "Tired of the same old dull look for your kitchen?
Once you have caught their attention and awakened that need, you can mention the price of your promotion, increasing the likelihood that they will buy from you.
If you want to present your business as an expert in the home improvement industry, video tutorials will help you accomplish this. Video tutorials are step-by-step guides on how to accomplish something.
This will help prospects do simple things that don't require a lot of technique. But be careful, don't provide all the information on how to perform the services you offer; otherwise, you will be giving prospects a free pass on everything they can do, and therefore they will not contact you.
Remember that your goal with this type of video is to provide a momentary and straightforward solution for their needs, but always make the call to seek help from an expert, in this case, you, if they want more effective and lasting solutions.
An example that you can turn into a video tutorial is "How to rearrange your furniture to convert a dark environment to a lighter one", this is something that prospects can do themselves at home without the help of an expert.
Top trends in the home improvement industry video
If you want to inform your customers about market trends in your industry and awaken them to the need to change their homes, top trends videos will help you.
Tops videos help you score the trends in your industry from the lowest to the highest. A good tops video might be, ¨"Top 10 bedroom designs you wish you had¨.
Once your target market has seen the video, you will awaken in them the need for a bedroom remodel, which will increase the likelihood that they will contact you to hire your services.
Finally, events videos will help you promote important dates coming up for your business. We recommend you let your imagination run wild and think of attractive ways to engage your potential customers for this type of video.
For example, an important date could be the anniversary of your business, so you may want to create videos announcing special promotions or activities that you will organize for your customers. Take advantage of important dates to increase your sales volume with attractive offers that your customers won't be able to resist through videos.
With these types of videos, you will captivate and attract the attention of your target market and increase the likelihood that they will contact you.
If you would like more information or help in creating your videos, we invite you to a free consultation with one of our experts, who will help you in the process of creating your videos by clicking here.