By Ken Dirkzwager - October 19, 2015
Here’s the deal, the 21st century has become a very technological era; how many of us still go to a yellow pages book to find the local landscaper, construction company, or barber? We don’t! What we do now, is use our gadgets to find the nearest company to us, we read online reviews, and we skim through websites to see who offers what. So what happens when someone searches your specific line of business online but your business doesn’t have a website to represent you?
It is so important to establish an online presence, and to take full advantage of the benefits that tag along in the long run. A website for your company gives the story of your business with visuals and content that relates to your desired audience. You begin to form connections with viewers by displaying your completed projects in the past, what your company was founded on, how many years of experience you have, and a lot more.
Like all good things though, website success takes time. It is never enough to simply be online, there is much more to be done. I have heard of thousands of scenarios where business owners call in upset, because after a period of 3 to 5 months they never obtained a new client. The reason behind that being that they were probably promised that a website would wheel in waves of clients, and well, that was a lie. It is like expecting a restaurant to be successful simply because you opened it. In order for it to become the best restaurant in town, you need to invest time, money, and you need to advertise, advertise, and advertise. It would be a hoax to promise companies conversion after conversion based simply on the creation of a website. The reality of the matter is in order to achieve the desired end goal, investments of your time and money need to be done.
Although a website can’t assure many new clients from the get go, a website is a viable solution towards making a presence and making your business known. Once you put in work onto the website, the possibilities are endless.